How to create an ICP for Sales
An Ideal Customer Profile (ICP) is a fictional representation of your ideal customer. It's a detailed description of the companies and people you want to sell to, based on your current customers, industry research, and business goals. Creating an ICP is essential for sales teams of all sizes. It helps you focus on the right prospects, qualify them more effectively, and close more deals.Here's a step-by-step guide on how to create an ICP for your sales team.